Beauty brand Coty to launch online and offline virtual make-up try-on experience

Multinational beauty company Coty has partnered with beauty tech platform Perfect Corp to implement tech solutions for its beauty brands’ digital marketing toolkits. As part of a multi-channel agreement, Perfect Corp will install its suite of AR and AI tools to enhance Coty’s customer experience. The new offerings include virtual try-ons, online skin diagnostics, and data-driven personalization for makeup brands such as CoverGirl, Sally Hansen, philosophy, and others. The partnership will also provide touchless product experiences for customers shopping in-store. Read more

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