H&M’s and lablaco’s circular fashion project

H&M Mitte Garten store in Berlin and circular fashion platform lablaco have joined forces to explore the possibilities of rental services within the new circular fashion industry, IoT, and blockchain. The customers can book and pay for the garment with one click. Once the garment returned, it will be cleaned and ready to be worn. H&M customers can also scan the care labels of their selected products with their smartphones and add memories and stories to their product stories on the blockchain. Read more

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