Selfridges starts the well-being project “Superself”


British department store Selfridges introduced a well-being project “Superself” supporting its creative theme of 2022 “Superfutures”. This project offers offline and online shoppers to learn more about themselves and try self-care procedures. It will include coaching sessions, lifestyle and beauty solutions, and a sensory pod “A safe Trip” to examine and improve the state of mental health. Apart from that, Selfridges will offer various activities such as running clubs, ritual healthcare procedures, and inspirational messages available via QR codes. Read more

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