Shiseido launched a personalized IoT skincare service brand

Shiseido cosmetic company has launched an IoT skincare service brand “Optune”. “Optune” represents an Internet-of-Things personalized skincare system that offers 80,000 skincare regimens tailored to each user’s daily skin needs and living conditions. Special application on the phone analyze data about skin condition and environment, biological rhythm nuances, and afterward provides the user with optimal skincare program and recommendations. Read more

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